Aroma Marketing for Stores
Among the human senses, smell has one of the greatest and most memorable effects on both character and memory. Such theoretical knowledge in the field of retail sales has long since gone beyond academic hypothesis. The methods of its practical application turned out to be even more impressive. For example, according to many years of practical experience of "Nike" and a lot of conducted research, quite interesting facts were revealed. Their stores have an interesting common detail. The aroma marketing campaigns carried out in the branches of the mentioned brand were able to reorganize the behavior characteristic of the visitors. As it turned out, when entering a space with a pleasant smell, people's desire to buy a new item is 80 percent more intense. A similar example is provided by such experiments, according to which, with the help of the aroma of freshly roasted coffee, the sale of coffee in institutions increased by 300 percent. Therefore, it is already a fact that a pleasant scent improves both the delay time of visitors in the store and the level of their desire to make a purchase. You can turn the flavoring of stores into a very profitable project by using such accents.
Another advantage can be gained by offering aroma marketing features and quality products. This aspect will help the customer to establish an emotional connection with your brand. This will increase both the level of customer loyalty and the amount of sales. The in-store diffuser you purchase will directly increase the frequency of your visitors' instinctive buying decisions as well. Buying essential oils can provide you with many different benefits. Even just inhaling an interesting aroma makes a person emotionally ready for a new experience. Moreover, visitors perceive the products evaluated and purchased in a similar environment as more quality and reliable. In addition, flavoring your branded store will give you another important financial advantage. In an environment with a familiar and pleasant aroma, the visitor agrees relatively more easily to pay a high price for the item or service. Most importantly, aroma marketing for stores ensures that all such customers create an impression that will keep them coming back to your store many more times.
Buying the right essential oils and using them often can help make your interior more distinctive and memorable. For example, visitors to a shopping center are more likely to enter a store that attracts them with a pleasant scent. It has been scientifically proven that the sense of smell has the closest connection with human memory. It is important for any brand to use such a direct and at the same time quite strong accent. This is why scented sticks and scented candles are so popular. With the help of their familiar, sweet scent, you can make your visitors feel at home. By doing this, you will keep them around your products for a longer period of time and leave them in a positive mood after they leave. Flavoring your store according to aroma marketing and its trends will even affect the character of the employees. Staff in a positive mood will be much more productive. Moreover, it will also associate your brand with a positive experience and a positive image. Therefore, aromatization of the brand space can be used to intensify many positive aspects.
Aromaco's partner companies that successfully use a fragrance individually tailored to their brand:
Advantages of "Aromaco" and aroma marketing in different fields
