Aroma Marketing for Hotels

In the modern world, the pace of globalization is increasing more and more. Such a trend has a particularly great influence on the development of the hotel industry. The level of competition in this field is reaching record levels, which is why it is very important to correctly position your brand in the market. There are many effective ways to attract new visitors and keep them loyal. Elegant interior and quality service are important aspects, but together with them, it is also necessary to present the specific identity of the hotel. It is to reveal similar values ​​that aroma marketing is used in the hotel space. The aroma selected with individual specifics ensures the creation of a comfortable environment for the guests, as well as introducing them to the values ​​of the brand. Hotel aromas ensure the best first impression for guests. Most importantly, you have complete control over the nature of said experience. A diverse selection of essential oils allows you to have different types of influence on guests with the help of a specific scent.

For example, scenting a hotel with more elegant, gentler essential oils can help highlight the luxury details in the lobby. With this emphasis, it will be possible to easily highlight the advantages and values ​​of the brand that make your company stand out from others and stand out from the rest. It's also worth noting that guests are able to recall the scent with 65 percent accuracy within a year of leaving your space. Therefore, the more quality and elegant memories you leave them with from your space, the more likely they will return and develop brand loyalty. The segment using hotel services is also distinguished by the habit of sharing pleasant impressions with others. Therefore, aroma marketing and hotel aromatization with essential oils can easily become a long-term marketing campaign that will share your brand values ​​in different parts of the world throughout the year. It should also be taken into account that approximately 40% of hotel customers are corporate guests.

People who travel for business usually stay at different hotels several times a year. Accordingly, the advantages of aroma marketing and aromatization of hotel spaces will help you to transform such guests into loyal customers. In many cases, establishing such a successful cause-and-effect relationship can help your brand to initiate profitable and official collaborations even with companies that provide and finance their own staff travel. According to modern studies, 91% of hotel guests admit that they attach great importance to the scent in the process of forming impressions about the brand. Therefore, aromatizing your hotel with soothing and pleasant essential oils can easily provide a more solid impression of the overall service level in the eyes of customers. Guests in a tastefully scented environment often do not pay attention to such unexpected elements as a long line or a slightly delayed room service.

Taking advantage of such positive influence is especially beneficial when you need to maintain the same, high-quality environment in several branches of your brand. Aromatizing the lobby with a familiar, pleasant scent will help guests create a familiar and positive mood, regardless of whether they are visiting your hotel in Tbilisi or visiting your Batumi branch. With the help of a standard, distinctive aroma, they will maintain the same positive association with your space in any location. Just like the visuals of the original logo, a scent tailored to your hotel's image can easily and successfully become a defining element of brand awareness and solidity. This will be a particularly useful accent if you also need to aromatize the spa center in your hotel area. Aromatization of the hotel lobby ensures highlighting of those accents, which are an integral and important part of the company's history and image. With the help of this, it is possible to sharpen the feeling of loyalty, and to intensify the desire to stay longer in the hotel.

A person in a familiar, pleasant environment is much more motivated and visits the hotel bar or restaurant more often. Such spaces, where visitors spend a lot of time relaxing and enjoying delicious food, have a significant impact on the hotel's revenue. This type of profit increase is provided by restaurant flavoring really quite effectively. You can use such effective gastronomic aromas, which will further increase the appetite of the guests and the pleasure of eating the dishes. Increasing the value of a hotel with aroma marketing elements is quite a clever, yet complex matter. First of all, you need to choose a fragrance that accurately conveys the main message of your brand. Fortunately, an essential oil store with a diverse catalog offers an easy way to solve this problem. Also, consider the size of your space, the frequency of leaving the door open or closed, the color palette of the interior, and most importantly, the elements used to flavor the hotel space.

This is especially important when the fragrance of the hotel's reception area is considered an important element. It is unacceptable to have a stronger smell in one space of the building, and a relatively weak one in the other space. It can't get visitors to develop an emotional connection to your brand. For example, buying scented candles is not enough to get a similar effect. Therefore, buying a home or hotel deodorizing machine will be most useful at such a time. With them, purchasing and using quality essential oils will also be much easier. Moreover, using such an effective system, you can easily adjust the scent of your hotel space to any season or event. With the unique accents of aroma marketing, it is possible to customize a more solid image for a brand of any type and character. Scenting a hotel with a diffuser ensures its promotion both in the local and international markets. Aromaco air fresheners will create just such an elegant, necessary and pleasant experience for your hotel guests.

Aromaco's partner companies that successfully use a fragrance individually tailored to their brand:

Advantages of "Aromaco" and aroma marketing in different fields