In the modern market, aroma diffusers have become one of the main tools for strategic development for businesses . In addition to creating a pleasant atmosphere, such accessories also provide a significant increase in brand image and revenue. This marketing aspect is especially effective when the office is flavored with properly selected scents.
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Experiments conducted by Takasago Corporation found that people made 54% fewer mistakes in a space scented with lemon.
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A study conducted by Kyoto University also found that the scent of lemon in an office space helps reduce stress and improve mood, improving employee concentration and efficiency by 15%.
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Researchers in the Journal of Environmental Psychology found that pleasant scents improve the ability to remember information, making meetings in your office a much more memorable experience for clients.
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Recent studies have also shown that employees who work in a space scented with mint type 25% faster and more accurately.
Office aromatization - for shared workspaces
Aroma marketing and space aromatization have long been successfully used in the retail sector to improve business efficiency and revenue. However, the example of leading European brands has shown that office aromatization is a very useful marketing aspect for those wishing to rent shared workspaces. The aromatization of a coworking space is directly reflected in the level of brand customer loyalty. For example, the frequency of repeat bookings of an office or work area by existing customers increases by 20% after aromatization of the space. In addition, office aromatization increases the number of new bookings and customers by 15% over a 6-month period.
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According to research by FlexOffice Global , visitors stay 25% longer in scented coworking spaces compared to unscented offices.
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According to a study published in the Journal of the American Bar Association , the aromatherapy of a meeting room directly affects the chances of successful cooperation with clients. According to statistics, in a fragrant space, successful agreements were signed 15% faster.
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80% of employees working in scented offices rated the air quality positively, compared to just 45% of those working in unscented spaces.
